Privacy policy

Privacy Policy: Fashion Purea 

(trading as Purea Aura) 

Last Updated: February 26, 2026 

At Purea Aura, we respect your privacy and are committed to safeguarding the  personal information of our customers. This policy outlines how we collect, use,  disclose, and protect your information in accordance with Australian law. 

1. The Information We Collect 

To provide our luxury fragrance services, we may collect: 

• Identity Data: Name, date of birth (to verify age for certain products), and gender. 

• Contact Data: Delivery address, billing address, email, and phone number. 

• Financial Data: Payment card details (processed securely via third-party providers; we do not store full card  numbers). 

• Transaction Data: Details about payments and products you have purchased. 

• Technical Data: IP address, login data, browser type, and usage patterns on our website. • Preference Data: Your scent profiles, wish lists, and marketing interests. 

2. How We Collect Your Information 

We collect data through: 

• Direct Interaction: When you purchase a perfume, subscribe to our newsletter, or contact our concierge. • Automated Technologies: Cookies and pixels that track your interaction with our website. • Third Parties: We may receive data from international logistics partners or social media platforms if you interact  with our ads. 

3. Purpose of Collection and Use 

We use your personal information to: 

• Fulfill Orders: Process payments and manage international/domestic shipping. 

• Curate Luxury Experiences: Provide personalized fragrance recommendations. 

• Communication: Send updates on rare scent arrivals (only where you have opted in). • Improvement: Analyze website traffic to enhance our digital boutique. 

4. Disclosure of Personal Information 

We may share your information with: 

• Service Providers: Delivery couriers (e.g., Australia Post, DHL), payment gateways, and IT support. • International Partners: As we export rare scents from around the world, limited data may be shared with  overseas suppliers or logistics hubs if necessary for your specific order. 

• Legal Requirements: If required by Australian law or to protect our legal rights.

®Purèa-Aura - Policies - 02/2026 / 1 

Privacy Policy: Fashion Purea(trading as Purea Aura) 

5. International Data Transfers 

Since Purea Aura sources rare scents globally, your information may occasionally be processed by  service providers outside Australia. We take reasonable steps to ensure these overseas recipients  handle your data with the same level of protection required by the APPs. 

6. Data Security 

We implement high-level security measures, including encryption and secure servers, to protect your  data from unauthorized access or "data leaks." We destroy or de-identify personal information once it is  no longer required for business or legal purposes. 

7. Your Rights: Access and Correction 

You have the right to: 

• Request access to the personal information we hold about you. 

• Request corrections to inaccurate or out-of-date information. 

• Opt-out of marketing communications at any time via the "unsubscribe" link. 

8. Complaints 

If you have a concern about how we handle your privacy, please contact our  Privacy Officer at [Insert Email Address]. We aim to respond to all inquiries  within 30 days. If you are unsatisfied with our response, you may contact the  Office of the Australian Information Commissioner (OAIC).